Yellow Lovebirds opened Monday in downtown Tupelo. The women's clothing retailer is in the former Omi Boutique location on Main Street.
Hours: Monday through Saturday from 10 a.m. to 6 p.m.
Phone: (662) 842-7676
Website: YellowLovebirds.com
Twitter: @YellowLovebirds
Owner Carrie Hancock said the business right now is completely family-run, with her mom and her sister helping out.
The store sells tops, dresses, leggings, rompers, cocktail dresses, bottoms, shoes and accessories. It also has an exclusive line of Ole Miss- and MSU-colored apparel.
Hancock said the average price for tops and bottoms in her store are between $20 and $49. She does have some higher-end items as well. She said she also tries to keep some shoes priced in the $20s.